Our innovative method of inserting the rfid inlays fits seamlessly within that conversion process. Gerry weber shows how retailers benefit from rfid 201107. This provides for greater logistical reliability and reduces defective identification. Agenda 1 unique business model page 4 2 key financials page 15 3 gerry weber share page 21 4 outlook page 23 5 appendix page 25. Global fashion group gerry weber chooses avery dennison rfid solution to reduce theft, improve inventory management and enhance customer service. It turns out that printing tags might become a viable alternative to traditional production. Gerry weber s regular installation of innovative technologies also contributes to this. Avery dennison rfid solution for gerry weber fashion group.
The antenna can be either an internal or an external addition. Gerry weber selects tycos rfidbased inventory visibility. Kaufhofs rfid project and standardmaking kaufhof started its rfid activities in 2003 with the kaufhofgerry weber pilot. As an rfid pioneer in the fashion sector since 2009, gerry weber has around 30 million items per year equipped with this technology at all of its own operated shops worldwide, thereby improving. The company is rfid tracking approximately 20 percent of the 25 million items that it produces annually under its multiple brand names, including gerry weber, gerry weber edition. Rfid reader engine provides advanced, high efficiency read performance for faster read rates and higher throughput. Trimbles thingmagic m5e and m5ecompact rfid reader modules power several components of the system including handheld scanners used for inventory, pointofsale devices and. The printer supports both direct thermal and thermal transfer printing and is compatible with inlays from all leading suppliers. Intelligente logistiknetze mit rfid digitale technologien.
Modern looks meet elegant materials and the best workmanship. Why luxury brands are putting microchips in your clothes. Rfid enables identification from a distance, and unlike earlier barcode tech. Pdf on jan 1, 2009, christoph goebel and others published rfid in the supply chain. Taifun embodies the spirit of young and youngatheart women whose love for fashion runs deep and wide. How to obtain a positive roi the case of gerry weber christoph goebel, christoph tribowski, oliver gunther. Gerry weber selects tyco retail solutions rfidbased. Gerry weber an overview 1973 company established by gerhard weber and udo hardieck 1986 brand name gerry weber introduced 1989 foundation of taifun 1989 going public as gerry weber international ag 1994 foundation of samoon 1999 opening of the first house of gerry weber 2001 sublabel gerry weber edition established 2003 sublabel g. The tests were carried out at six warehouses, and at two of. Stores, and fashion merchandise manufacturer gerry weber utilizing rfid radio frequency identification. Defective rfid labels can be automatically identified. This article examines one of the earliest interorganizational, realworld rfid radio frequency identification projects between a leading european retailer and a fashion merchandise manufacturer. The rfid pioneer gerry weber created a success story.
Gerry webers regular installation of innovative technologies also contributes to this. Mar 15, 2016 after five years of successful rfid use, the rfid pioneer relaunches rfid system for 800 stores, laying the ground for future innovations. But in fashion retailing, where stockouts can shred profit margins, radio frequency identification is proving to be an advantage of incredible value, and for more than just keeping the right inventory on shelves. Gerry weber bags coveted itprice for rfid solution. No matter if its at work, in your free time or for a party. How to obtain a positive roi the case of gerry weber find, read and cite all the research you need on. And because we manufacture the rfid smart labels ourselves, were able to offer rfid media. Gerry weber has rolled out rfid technology combining inventory management and loss prevention. The tags comprise an rfid transponder a microchip with memory to store, edit and delete data and an antenna. Rfid technology an introduction to rfid technology i n recent years, radio frequency identificationtechnology has moved from obscurity into mainstream applications that help speed the handling of manufactured goods and materials. Two prime examples of technology pioneers are kaufhof department stores kaufhof and fashion manufacturer gerry weber international ag gerry weber. The zd500r can be used with a variety of rfid labels and tags from small, itemlevel hang tags to large case and pallet labels.
How to obtain a positive roi the case of gerry weber find, read. The rfid tag data is also transmitted to gerry weber s transport and logistics partners and 200 houses of gerry weber stores in germany. Gerry weber rfid to manage shrinkage, inventory and demand. Avery dennison customer gerry weber wins best rfid implementation award. Optimizing the textile supply chain with gs1 standards. Rfid seems well suited to handle pro cesses including receipt and issuing of goods, stock. We can help you determine which inlay will deliver the best performance for the intended application. Gerry weber, which has 338 houses of gerry weber stores and 1,400 shopinshop areas throughout the world will be using an avery dennison rfid solution in over 25 million garments a year through an rfid chip imbedded in a care label.
Gerry weber sends out rfid tags to its suppliers, so they can be sewn into the labels. Progress is seen in the fashion sector at companies, which control the whole supply chain from production to sales in their own shops e. Global fashion group gerry weber chooses avery dennison. In most cases, the rfid tag is embedded in the care label since january 2011, all deliveries to own stores and retailers are tagged with rfid. Gerry weber also conducted extensive, parallel tests of rfid on its own, in which it tested reusable rfid tags in its supply chain to monitor inbound goods, picking and outbound shipping. These performance improvements occurred at both the warehouse level and in the stores.
Loebbecke and palmer rfid in the supply chain proceedings of the twelfth americas conference on information systems, acapulco, mexico august 04 th06 2006 the project was launched on july 1, 2003 and ran through november 30, 2003. We at gerry weber know that womens clothing is more than just a lovely cover. The gerry weber project starting mid2010, gerry weber fits all 28m garments annually with embedded rfid tags at time of production. An rfid reader does the same thing, only it uses low power radio waves to obtain information from the rfid tag. Overview the main objective of the rfid project undertaken by kaufhof and gerry weber was to assess the degree to which rfid can accelerate and simplify workflows throughout the fashion supply chain in a realworld environment.
The rfid tag data is also transmitted to gerry webers transport and logistics partners and 200 houses of gerry weber stores in germany. Rfid pilot with gerry weber in july 2003 loebbecke and palmer 2006. Bloomingdales is achieving impressive inventory accuracy rates. More than 26 million garments annually produced along the entire value chain are equipped 2011 with epcrfid. Kaufhof and gerry weber in germany claudia loebbecke university of cologne, dept.
Gerry weber, which claims that it is now tagging nearly 100 percent of its garments, initially adopted rfid to speed up the goodsin and goodsout. A realworld pilot of rfid along the fashion industry. Also critical is the selection of the optimum rfid inlay. Gerry weber, one of the most prominent and successful german fashion and lifestyle companies, has selected tyco retail solutions, a leading provider of retail performance and security solutions. Gerry weber s entire assortment sold at kaufhof was considered in the project. It shows how both players experienced significant cost, time, and inventory management improvements over the course of the 5month project. Jul 25, 2011 gerry weber, like charles vogele, is employing radio frequency identification to track individual clothing items from the point of manufacture to the point of sale. Patented omnidirectional zebra max rfid antenna orientationinsensitive design eliminates the need for precise reader and tag alignment, for faster and more accurate reads. The international premium magazine for the textile chain. Gerry weber is the only company that has rolled out rfid tags across its stores and supply chain, says christoph mangelmans, the fiege distribution center manager involved in the rfid initiative. Gerry weber, a fashion and lifestyle company with 338 houses of gerry weber stores and 1,400 concessions throughout the world, will become the first german retail company to roll out radio frequency identification rfid technology combining inventory management and loss prevention. Rfid applications along the supply chain rfid cost. Gerry weber is a firstmover in europe to sew in the rfid tags to use rfid for eas purposes to support the complete supply chain from production to pos with rfid we invite our market partners to join. The german fashion and lifestyle company will be using an avery dennison rfid solution in over 25 million garments a year through an rfid chip imbedded in a care label.
Gerry weber sews in rfids benefits 20091202 page 1. German retailer selects tyco retails rfid based inventory visibility. Case history learn how a team approach and weber rfid smart labels helped a dvdcd distributor meet a challenging rfid initiative. Radio tags set to combat the counterfeiters bbc news. Why luxury brands are putting microchips in your clothes and accessories. Trimble announced that its embedded rfid readers are being used as part of an inventory management system deployed by germanybased fashion and lifestyle company gerry weber. Avery dennison expands line of rfidenabled solutions for.
All retailers get the rfid tags and the associated. Gerry weber now carries an rfid tag on roughly 20% of its stock. Kaufhof department stores and gerry weber implemented rfid on item, carton, and palette levels in selected distribution centers and department stores. At the production plant, jackets, blouses or pants are tagged with chips to ensure high. Rfid allows for data capture without the need for line of sight or physical contact, so the avery dennison solution will enable gerry weber group to significantly improve its inventory management. Gerry weber, a leading fashion and lifestyle company with 338 houses of gerry weber stores and 1,400 shopinshop areas throughout the world, will become the first german retail company to roll out rfid technology combining. Competitors, customers, suppliers, logistics providers, soft and hardware suppliers for wholesale and retail. United by courage and a pioneering spirit, they have joined forces in exploiting the benefits of rfid technology along the fashion supply chain. After five years of successful rfid use, the rfid pioneer relaunches rfid system for 800 stores, laying the ground for future innovations. What is the difference between a beautiful clothing article and your absolute favourite piece. Institute of information systems, humboldtuniversit.
At the production plant, jackets, blouses or pants are tagged with chips. Already in 2009, the fashion company decided to use rfid radio frequency identification tags that enable the gapless tracking of goods movements. Neuhausen, switzerlandmarketwired jan 14, 2016 gerry weber, one of the most prominent and successful german fashion and lifestyle companies, has selected tyco retail solutions. Today, the company is rfid tracking approximately 20 percent of the 25 million items it produces annually, under brand names including gerry weber, gerry weber edition and g. Findings the logistics activities in the fashion supply chain where rfid. Gerry weber international ag, with worldwide 340 houses of gerry weber and more than 1. Gerry weber international ag 2003 geschaftsbericht 2002 2003. Avery dennison customer gerry weber wins best rfid. Marrying its ambitious rfid plans with a managed approach has allowed gerry weber to realize its goals.
At gerry weber, you will find an exclusive selection of tasteful business fashion in addition to feminine casual looks and formal pieces for a confident, stylish presence. Rfid chips rfid transponders weber marking systems. Gerry weber shows how retailers benefit from rfid 2011. Radio frequency identification rfid systems between a department store chain kaufhof and a fashion goods manufacturer gerry weber. Rfid label dispensers by weber marking systems test the programmed rfid chips prior to application and the badtag reject unit automatically removes any defective chips. But by sending only the required number of tags, the company ensures that any illegal excess the. With more than 400 houses of gery weber worldwide, more than 2,000 shop areas and successful brand onlineshops, gerry weber international ag is one of the most successful and famous german fashion and lifestyle companies. Gerry weber, a fashion and lifestyle company with 338 houses of gerry weber stores and 1,400 shopinshop areas throughout the world, will become the first german retail company to roll out rfid technology combining inventory management and loss prevention, according to avery dennison, which will provide the solution that will be used in more than 25 million garments annually, through an rfid. Brands like the accessibly priced german womens clothier gerry weber, which added rfid chips to its. The new erp system will be rolled out in the summer of 2017, along with a new rfid inventory solution.
Woven right into the clothing care label, the tags are giving weber. German retailer selects tyco retails rfidbased inventory. Technical guidelines rfid as templates for the piaframework. Read our rfid gerry weber case study and find out how gerry weber increased inventory efficiency with nordic id solutions for retail. Since the uses for rfid tags are so widespread, there is a large interest in lowering the costs for producing them. The younger sister of gerry weber stands for trendbased womens fashion with that certain je ne sais quoi. Rfidbased business models a case study from the textile industry. Gerry weber, one of the most prominent and successful german fashion and lifestyle companies, has selected tyco retail solutions. Gerry weber, comma fashion stores luxembourg duration. After the pilot, it rolled out rfid at the unit level e. Our systems will create, print and automatically apply rfid tags. Exclusive clothing for your lifestyle at gerry weber, taifun and samoon.
Thingmagic readers used for inventory control at gerry. The company is rfidtracking approximately 20 percent of the 25 million items that it produces annually under its multiple brand names, including gerry weber, gerry weber edition. Gerry weber to roll out rfid for inventory management and. We use the latest highspeed flexographic presses to produce rolls of blank and printed pressuresensitive labels and tags. The rfid reader uses an antenna to send and receive signals to and from rfid tags. The fashion company is now heralding a new era of success by changing its erp system. The german fashion and lifestyle company is using an avery dennison rfid solution in over 25 million garments a year through an rfid chip imbedded in a care label.
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